For Burger Day (May 28), Coca-Cola wanted to create a memorable experience that would drive conversation and sales. The goal was to connect Coca-Cola with burgers in a way that felt authentic, encouraging people to enjoy them together via food delivery apps like Uber Eats and Rappi.

Working closely with Coca-Cola, we decided to partner with McDonald's to amplify the message. Drawing from Coca-Cola's existing passion points—like music, movies, and games—we treated these interests as "ingredients" to create something truly unique. To bring this idea to life, we worked on an AI image generator platform, that allowed us to visualize surreal burger images that blended these cultural elements in a fun, unexpected way.

The campaign centered around an interactive webpage where users could customize their own surreal burger by answering questions about their music, movie, and zodiac preferences. As a reward, they received a discount coupon for a McDonald’s meal with Coca-Cola, available for delivery through partner apps or to share on social media.

In just one week, the campaign generated over 40,000 custom burgers, 22 million impressions, 415,500 clicks, and 236 purchases through McDonald’s delivery app, with the CTR outperforming expectations by 276%.